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Incubate

Sting Incubate is (up to) an 18-month program that will get you from prototype to launch and prepare you for the next steps on your startup journey.

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Sting Accelerate

Join Sting Accelerate and take your startup from MVP to pre-seed readiness in just four months.

Trusted by 400+ thriving startups
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<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>

At Sting Incubate, you will:

  • Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
  • Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
  • Opportunity for a 500k SEK investment from Propel Capital, with potential follow-on investments from Propel Capital Angels.
  • Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
  • Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
  • Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
  • Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
  • Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.

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Hard Facts:

Length

6-18 months (Sept-June and Feb-Jan)

Next program start

September 9, 2024

Next application deadline

May 17th, 2024

Admission

Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.

Investment

A possible investment of 500ksek from Propel Capital

Requirements

  • A founding team of minimum two people
  • Product or solution based on a scalable innovation and solving a big important problem
  • Ambition to build an international growth company
  • Incorporated Swedish AB, team presence in Stockholm during program

Next up

Length

4 months (Feb-Jun and Sep-Jan)

<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>

At Sting Incubate, you will:

  • Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
  • Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
  • Opportunity for a 500k SEK investment from Propel Capital, with potential follow-on investments from Propel Capital Angels.
  • Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
  • Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
  • Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
  • Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
  • Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.

Hard facts

Hard Facts:

Length

6-18 months (Sept-June and Feb-Jan)

Next program start

September 9, 2024

Next application deadline

May 17th, 2024

Admission

Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.

Investment

A possible investment of 500ksek from Propel Capital

Requirements

  • A founding team of minimum two people
  • Product or solution based on a scalable innovation and solving a big important problem
  • Ambition to build an international growth company
  • Incorporated Swedish AB, team presence in Stockholm during program

Next up

Length

4 months (Feb-Jun and Sep-Jan)

Words from our founders

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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder

Joining Incubate offers startups a range of valuable benefits

Propel Capital Investment

Secure a 500K SEK investment from Propel Capital.

Financing

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.

Business Development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Marketing, PR & communications

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Recruitment & team development

After working with more than 400 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Propel Capital Investment

Secure a 500K SEK investment from Propel Capital.

Financing

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.

Business Development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Marketing, PR & communications

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Recruitment & team development

After working with more than 300 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Ready to scale your startup? Apply today.

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FAQ

Have any questions?

Browse through the FAQs to gain insights and clarity on various topics related to our organization.

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Application Process

Do we need to have our tech inhouse?

For companies where technology is the core of their business, it is crucial to have their tech in-house. On the other hand, for companies where technology is a means to solve a problem, outsourcing software development can be an option to extend their capacity, although it carries some risks.

Application Process

Do you accept startups that would compete with my company?

Startups that could be competitors will never be accepted and part of Sting at the same time. However, once a startup has left us and become alumni, after six months we could accept and work with another company that has a similar business idea.

Application Process

We have already raised a substantial amount of funding, can we still join?

Yes, it is definitely possible to be part of our program even if you have already raised money. Companies often have angel investors onboard before joining Sting.

Application Process

We’ve already participated in other programs – why should we join yours?

Sting offers more hands-on support than any other accelerator in Europe, and access to the most extensive network of entrepreneurs and investors. More than 9 out of 10 startups recommend Sting to other startups.

Startup Programs

What coaching methods do you use?

One size doesn’t fit all and that’s why we tailor our coaching to fit your individual needs. However, if you were to describe our coaching style in three words it would probably be ‘lean and iterative’. We use frameworks like Lean Startup and Lean Canvas, and work in sprints.

Startup Programs

Will our IP be protected?

We treat the proprietary information our companies share with us with 100 percent confidentiality, whether they declared it confidential or not. We couldn’t do what we do if we didn’t. We don’t sign NDAs because we meet so many startups that it would be impossible to keep track of all the NDAs and the related information. 

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