Startup Academy
A collection of experience and expertise gathered from some of Sweden's leading entrepreneurs in a digital crash course intended to equip aspiring entrepreneurs.
Take the first step towards becoming an entrepreneur
Startup Academy is the very first step on your entrepreneurial journey. Academy will give you a solid foundation, providing tools, techniques, and the expertise you're going to need to bring your concept to reality. It is the perfect set up if you're interested in ever applying to any of our startup programs.
What you'll learn:
- Gain a solid foundation in entrepreneurship through 7 core modules
- Learn how to build a winning team
- Access the expertise used by successful entrepreneurs
- Understand the timeline for starting and growing a startup
- Test and validate your business idea
- Learn best practices for sales and financing
Hard facts
Length
7 core modules, each has five masterclasses. Approx 4-5 hours to complete the course.
Cost
Sting Startup Academy is 100% free and open to anyone.
When?
You can join the course whenever you want.
Academy course modules includes
1. How to begin your startup journey
- What to expect from this course
- Who your teachers are
- What to keep in mind when getting started
2. How to test your business idea
- How to find a problem worth solving
- The importance of a ‘mindset of experimentation’
- What needs to be validated
- Tools to test your idea
- How to create an MVP
3. How to get your first customer
- How to get your first customer
- How to create a customer profile
- Market segmentation
- How to set your pricing
4. How to form a winning team
- The importance of finding the right co-founder
- How to form a successful team
- Building a company culture to attract global talent
- Recruitment tools and strategies
- Ownership structure, Shareholders agreement and cap-table
5. How long will it take?
- The different phases of building a startup
- How to sign big partnership agreements
- How to expand internationally
- How to keep going when you don’t know how long the process will take
6. How to succeed with the sales
- Running your sales cycles efficiently
- Succeed with cold calls
- How to generate sales in a meeting and the importance of listening
- How to handle objections
7. How to finance your start-up
- Why finance your startup
- Financing options for early-stage startups
- Understanding risk and traction
- Finding investors and prepare for the meeting
- What investors are looking for in early-stage startups
Some of the speakers
“More than 90% of all startups fail. Why? Not because their idea wasn’t good enough. But rather because tools for success were not easily accessed.
Sting has been trusted to accelerate startups for over 20 years. With our knowledge, our network, and our expertise you can dodge some classic mistakes and leap closer to success.”
Pär Hedberg
Sting Founder och Coaches DeepTech
Meet your Sting coaches
Have any questions?
Browse through the FAQs to gain insights and clarity on various topics related to our organization.
For companies where technology is the core of their business, it is crucial to have their tech in-house. On the other hand, for companies where technology is a means to solve a problem, outsourcing software development can be an option to extend their capacity, although it carries some risks.
Startups that could be competitors will never be accepted and part of Sting at the same time. However, once a startup has left us and become alumni, after six months we could accept and work with another company that has a similar business idea.
Yes, it is definitely possible to be part of our program even if you have already raised money. Companies often have angel investors onboard before joining Sting.
Sting offers more hands-on support than any other accelerator in Europe, and access to the most extensive network of entrepreneurs and investors. More than 9 out of 10 startups recommend Sting to other startups.
One size doesn’t fit all and that’s why we tailor our coaching to fit your individual needs. However, if you were to describe our coaching style in three words it would probably be ‘lean and iterative’. We use frameworks like Lean Startup and Lean Canvas, and work in sprints.
We treat the proprietary information our companies share with us with 100 percent confidentiality, whether they declared it confidential or not. We couldn’t do what we do if we didn’t. We don’t sign NDAs because we meet so many startups that it would be impossible to keep track of all the NDAs and the related information.
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Programs
With decades of experience scaling startups, we're here to help you unlock your true potential and grow your business faster.
Focus Areas
We are looking for big ideas with potential to solve real problems. In return, you’ll get access to a lifelong community that delivers more value and opens more doors than any other.
Companies
Sting companies, radically changing the world as we speak.