What coaching methods do you use?

At Sting, we believe effective coaching is never one-size-fits-all. That’s why our approach is highly personalized — tailored to your startup’s current stage, goals, and challenges.

Our methods are grounded in lean and iterative principles. We often use tools like Lean Startup, Lean Canvas, and milestone-driven sprints to help you validate assumptions, test solutions, and move faster in the right direction.

We also believe in “fail fast, learn faster.” That means we encourage rapid experimentation — building MVPs, tracking real user behavior, learning from results, and using that insight to focus on what truly works.

But most importantly, you’re always in the driver’s seat. Our coaching is based on a “pull” rather than “push” model: Rather than telling you what to do, your coach works with you to help uncover the right questions, sharpen your thinking, and support your decision-making. We’re here to guide, challenge, and empower — not prescribe.

No startup journey looks the same. Our role is to meet you where you are and help you move forward with clarity and confidence.

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