Why Sting?

No other accelerator or incubator in Europe offers the same level of hands-on support, founder-first coaching, and investor access as Sting — and now we’ve taken it one step further with our new program structure: Sting Core and Sting More.A new program structure — built from 20+ years of experience
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Sting Core is our six-month flagship program that combines the best of what we’ve learned from running both Sting Accelerate and Sting Incubate. It’s designed to help early-stage tech startups get traction faster, raise stronger rounds, and build lasting businesses.

For startups that need more time — particularly in DeepTech and science-based areas — there’s Sting More, a follow-on program that offers up to 12 additional months of tailored support.

More hands-on support

Our coaches are former founders and operators who’ve raised capital, built teams, scaled companies — and made plenty of mistakes along the way. They now coach full-time with one goal: helping you succeed. You’ll be matched with coaches who understand your industry and business model, and backed by a wider team with decades of combined experience.

Many Sting founders build deep, lasting relationships with their coaches and peers — well beyond the program.

A community for life

Once a Sting company, always a Sting company. As a founder, you’ll join a tight-knit community that continues to support each other — with advice, introductions, and insight — long after your program ends. You also carry the strength of the Sting brand, which opens doors and adds credibility in meetings with customers, investors, and partners.

Strong investor access

Sting is one of the most trusted names among early-stage investors in the Nordics. Our investment company Propel Capital offers up to 600,000 SEK in convertible investment to selected startups in each batch, backed by a network of 40+ experienced angel investors.

In total, over €850 million has been raised by Sting startups since 2002.

Full-spectrum startup support

Throughout the program, you’ll get access to coaching, workshops, events, and resources in all the areas that matter — from team and culture to product, growth, sales, IP, law, funding, marketing, and go-to-market strategy.

A creative space to grow

You’ll be based at A house, one of Stockholm’s most vibrant creative hubs. Sting companies work out of our co-working space and get access to events, yoga, community breakfasts, meeting rooms, and more — plus everything A house has to offer.

Driven by impact

Many of the founders we work with are driven by purpose — and so are we. We focus on supporting companies that want to grow sustainably and contribute to a better world.

Committed to gender equality

At Sting, we believe a more diverse startup ecosystem is a stronger one. We actively work to support and attract female founders and mixed-gender founding teams — and we continue to review and improve our processes to ensure equal opportunity in tech and entrepreneurship.

While we’ve seen progress over the years, we know there’s still work to do — and we’re committed to being part of that change.

Recognized globally, trusted locally

We were named the world’s top incubator/accelerator in 2021 — and while we’re proud of that, what means even more is that over 9 out of 10 founders recommend Sting to others.

Want to hear it directly? We encourage you to reach out to a Sting alumni startup and ask them what it’s really like.

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