Why Sting?

Why is Sting different?

No other accelerator in Europe provides the same level as support and introductions as Sting. 

More hands-on support 

Our team of startup coaches have run companies, raised capital, hired teams, made mistakes, and overcome challenges. They also have years of coaching experience, huge networks and a lifelong passion for startups. You’ll be matched with dedicated coaches that have expertise in your area, but will also have an entire extended team to support you too. Many of our founders and coaches develop close friendships and stay connected for life.  

A community for life

Once a Sting company, always a Sting company. You can always call on your peers and the extended Sting community for support, even after the program. Use Sting’s brand to keep  opening doors. 

Experienced industry mentors

In addition to your dedicated coaches, you will get access to a network of industy mentors with expertise and connections in your specific industry. 

Investor introductions

Sting is a popular scouting ground for angels and VCs alike. Sting’s investment company Propel Capital invests 500K SEK in every Sting Accelerate company, and the 40 experienced business angels can also open their networks and make follow-on investments. In total, 850 million EUR has been invested in Sting companies since 2002. 

360 support in all areas of growing a business

Workshops, expert coaching, events and access to resources that help you with team development, recruting, sales, growth and marketing, product, IP, law, financing, internationalization and much more is provided throughout the program. 

A workspace at A house

Welcome to A house, Stockholm’s creative hub. In addition to a seat in Sting’s co-working space, you will have access to all perks in A house, including happy hours, yoga classes, free breakfast on Thursdays, meeting rooms, and events. 

Focus on sustainable growth

More important than anything is how your company can grow sustainably, and contribute to a better world. Most of our entrepreneurs are driven by their cause, and be part of the solution to big problems. 

We take gender equality seriously

Since we started measuring the number of Sting Startups with female founders in 2017, this number has increased from 26% to 75%.* We are proud of this, but there is much more to be done. Read more about our female founder numbers and focus here.

*This means that 75% of the Startups in our latest batch had at least one female founder.
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We are the world’s #1 incubator/accelerator

We totally mean to brag when we remind you that we were named the world’s best incubator/accelerator in 2021. But more important to us are our customer surveys that show that over 9 out of 10 of our startups would recommend Sting to other founders. Feel free to contact our companies to hear what they think.