Meet Capable, the CRM your AI agents run
Capable is the CRM your AI agents run: tell Claude or ChatGPT how your sales call went, approve the updates it proposes, and your pipeline stays up to date.
The problem
Every sales team knows a CRM is only as good as what gets typed into it, and nobody likes typing. After each call, someone has to update the deal stage, the next step, the close date and the contact details. Records go stale, and pipeline reports drift away from reality.
What Capable does
Capable is an AI-native CRM where AI agents do the administrative work for sales teams, and all your commercial data becomes accessible to your AI via MCP. Tell Claude or ChatGPT about your call, or let it read the transcript, and the agent turns it into structured CRM updates, each with a reason, that you approve field by field without leaving the chat. Customers have had up to 92% of their CRM updates handled by AI agents, making sales more human, with more time for building relationships. Pricing is per active account instead of per seat, and Capable opened to everyone in October 2026.
How it started
We started Capable because working with CRMs didn't match what we expect from a modern tool, especially now when Claude or ChatGPT is the orchestration layer for so much of our work. We believe there is a great opportunity to innovate here, and the legacy players will have a hard time adapting because of old data models and legacy pricing.
We got our first enterprise deal before we had written any code, a HubSpot user who had a lot of issues getting value from it. That's when we knew the pain was real.
The Capable team
Why this team
CEO Adam Fakirni has worked with enterprise sales for 15 years, at companies like Mentimeter, EasyPark and ABC Labs, and is the subject expert on the team. CMO Jacob Gustin has 7 years of experience from Mentimeter, where he was part of growing the company from 50 to 400+ employees.
Why Sting
Our biggest focus is talking to our early users, and anyone feeling pain from Salesforce and HubSpot. Getting into Sting was amazing validation for us, and the network is fantastic: the coaches, the financing advice and working with peers. We particularly enjoy the focus on sales, and we work close with the other founders to get a lot from each other.
The Capable team
Capable is one of 21 startups in Sting Core Fall 2026. Meet the rest of the cohort in Meet the 21 startups joining Sting this autumn.
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