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Sting Startups
July 6, 2023

Care to Translate's app is bridging language barriers within healthcare

Recognized as one of Sweden's most promising startups Care to Translate is helping millions of people get adequate healthcare. How? By bridging language barriers with the help of a translation platform. Today their app is used in over 180 countries.

Health-tech startup Care to Translate

How was your business idea born?

– Care to Translate was born from a deep personal connection. One of the co-founders, Linus Kullänger, experienced the challenges of language barriers in healthcare first-hand while studying to become a medical doctor. Inspired to break down these barriers, he first used a low-tech paper product. He eventually transformed the paper into an instant viral app. And the rest is history, says Maja Magnusson, co-founder and CEO of Care to Translate. 

What problem are you solving for the user?

– Our mission is to solve the problem of language barriers in healthcare. We want to impact the lives of patients and healthcare professionals in a positive way. We offer a simple and effective communication platform to overcome language barriers. We strongly believe everyone deserves to be understood and receive the best possible care, explains Maja Magnusson.

Maja Magnusson with the app Care to Translate.

Why did you apply to Sting?

– When we applied to Sting, it felt like finding a supportive community that shared our vision. We were attracted to their expertise, network, and the opportunity to learn and grow alongside other passionate entrepreneurs. Being a part of Sting's program has been invaluable. It has helped us learn important lessons, opening doors to crucial partnerships and helping us refine our business model.

What was your biggest failure during the startup process?

– Ah, the early days of starting our company! Looking back, one of our biggest learnings was underestimating how much work we needed to put into creating awareness about our solution. We have existed as a company for five years, and creating awareness is still one of our primary efforts. But hey, we live and learn!

What is your key to success?

– Our key to success? It's simple: We care about our mission and put people first. We actively listen to our customers, value their feedback, and continuously enhance our product. Our success stems from the dedication and passion we bring to bridging language gaps in healthcare, one translation at a time, says Maja Magnusson.

Care to Translate’s Success Story:

  • Honored as one of Sweden's most promising startups and mentioned on the Nasdaq tower during the pandemic as important actions against Corona. 
  • The company is serving more than 300 clinics in the Nordics with the plan to further expand within the Nordics, as well as Germany and the Netherlands, this year.
  • The app is used in over 180 countries and has helped facilitate millions of translations globally.
  • Members of the founding team are Maja Magnusson (CEO), Linus Kullänger (medical doctor), Martin Schalling (senior advisor), Annie Backman (CMedO), and Alexander Gyllensvärd (CTO).

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • The rich text element allows you to create and format
  • images, and video all in one place instead of h
  • The rich text element allows you to create and format

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing.

  1. The rich text element allows you to create and format
  2. The rich text element allows you to create and format
  3. The rich text element allows you to create and format

For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

This is a sample caption

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Test
How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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