VR technology to help people stop smoking – startup Mother raises 3 million SEK on World No Tobacco Day
The healthtech startup Mother wants to help people quit smoking with innovative VR technology. Today, on World No Tobacco Day, they announced closing their first funding round totaling SEK 3 million to launch their first product “Sick of Smoking”. Among the investors are both experienced tech- and healthtech investors.
Tobacco is the biggest lifestyle related cause of death in the world. Tobacco causes more than 8 million deaths yearly, putting an enormous burden on global health care systems. In addition to the harmful impact on human health, tobacco also has a major negative impact on the climate. 7% of the world’s agricultural land is used for tobacco cultivation, of which a large part is cleared rainforest. May 31 is the annual “World No Tobacco Day” when the World Health Organization WHO draws attention to the fight against tobacco.
Study show positive results
Unlike other methods, Mother‘s innovative digital smoking cessation program uses VR technology to create an aversion to the taste of cigarettes. The results from a first pilot study show that a third of the participants remained smoke free six months after treatment.
Mother has recently completed Sting’s incubator program and despite an overall challenging investment climate, the company managed to surpass expectations.
– We are grateful that so many support our mission to tackle the single largest preventable health problem in the world, says Ingrid Salomonsson, co-founder of Mother.
Tech investors impressed by the startup’s journey
Experienced tech investors as well as senior entrepreneurs from the healthcare sector are among the investors, as well as the well-established angel network Propel Capital.
– I am impressed by the promising start of Mother’s journey. Digital health care will play a decisive role in the ongoing shift from treatment to preventive efforts in modern healthcare, says Mattias Bodin, who is part of the medtech investor network Lifescience invest and former CEO of Migränhjälpen.
Press contact
Ingrid Salomonsson, co-founder and CCO of Mother
[email protected]
+46-70 872 99 24
About Mother
Mother is a Swedish healthtech company developing easily accessible, scalable, digital tools with effects comparable to pharmaceuticals but without side effects. Currently focused on virtual reality (VR) due to its powerful psychological effects, Mother anticipates a future of transformative VR/AR experiences to relieve health care. With deep expertise in tech and applied neuroscience, Mother is a part of the digitization of healthcare.
About Sick of Smoking
Sick of Smoking is a safe, effective and innovative VR solution based on taste aversion and coaching that ends tobacco addiction. The process to become smoke free is done in a week, with 5 min exercises that you do daily in VR. Follow Sick of Smoking on Tiktok.
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