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Press Release
Team & Talent
June 28, 2022

Sting announces two new Sustaintech-coaches: Boel Swartling and Thomas Öström

Sting has a 20 year track record of helping entrepreneurs develop their ideas into successful impact-businesses. Reducing CO2 emission is by far one of our times most complex challenges which has resulted in a great interest in Stings Sustaintech offer. Equipping and preparing businesses with tools for such challenges has created an immense interest from entrepreneurs, investors, and partners.

Boel Swartling and Thomas Öström new coaches at Sting

Sting is now welcoming two new coaches with several years in the green transport – clean energy segment: Boel Swartling and Thomas Öström.

Boel Swartling is the founder of Charge Amps AB, initiator of Sweden Sustaintech Venture Day, and board member of four green-tech businesses:

Green Mobility, Charge Amps, MineStorage, and CCC (carbon capture company).

Additionally, Boel has been on the board of Propel 4 and 5, naturally giving her a great understanding of both founders and investors.

“I’m thrilled to be part of Sting and the coach-team, getting to mentor the next generation of successful entrepreneurs within the sustain-tech field.  I am very much looking forward to sharing my experience and network I have gained while working with Charge Amps, SSVD, and as an investor.

Other than sustainable transport solutions, I am passionate about building companies and teams, and hope that my expertise and experience as a CEO and business consultant will be beneficial to the startups at Sting,” said Boel Swartling.

Thomas Öström is a serial investor, entrepreneur, and board member who amongst many other accomplishments, founded Nasdaq-listed Climeon. 2018 Thomas was named ‘Swede of the year, Innovation’ and 2019 received an honorary doctorate in technology at Luleå Technical University. Thomas primary interest is in challenges around climate change and clean energy solutions.

“There are plenty of startups out there who can contribute to finding the solution to our challenges around climate change. However, to actually make a difference you need tools in order to excel and scale.

I am looking forward to helping these startups utilize their potential and maximize the opportunities to make a difference, through Sting,” said Thomas Öström.

With businesses like Midsummer, Cortus Energy, Cacharge, Enerpoly, Cling Systems, Evolar, Sellpy, Worldfavor, Klimato, Beleco, Surfcleaner , Skrym och Airmee in the portfolio, Sting has over the years had an immense interest in the development within the sustain-tech community. With this new addition to the coach-squad, Sting can offer a support team of talent and expertise to startups focused on solving challenges within this segment.

“At Sting, we are convinced that innovative startups play a crucial role in fighting climate change.  Adding more resources to our team is an attempt to help continue, encourage, and support more Climate Action businesses in the making. 

Clean energy and mobility are two crucial areas for us to focus on, in order to achieve our goal to limit the CO2e-emission in half by 2030.

By welcoming Boel and Thomas onboard the coach-team at Sting, we are now even better equipped than before, to accelerate startups within this specific segment,” said Karin Ruiz, Sustaintech Lead, business coach, and Deputy CEO at Sting.




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