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Incubate

Sting Incubate is (up to) an 18-month program that will get you from prototype to launch and prepare you for the next steps on your startup journey.

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Sting Accelerate

Join Sting Accelerate and take your startup from MVP to pre-seed readiness in just four months.

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<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>

At Sting Incubate, you will:

  • Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
  • Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
  • Opportunity for a 500k SEK investment from Propel Capital, with potential follow-on investments from Propel Capital Angels.
  • Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
  • Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
  • Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
  • Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
  • Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.

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Hard Facts:

Length

6-18 months (Sept-June and Feb-Jan)

Next program start

September 9, 2024

Next application deadline

May 17th, 2024

Admission

Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.

Investment

A possible investment of 500ksek from Propel Capital

Requirements

  • A founding team of minimum two people
  • Product or solution based on a scalable innovation and solving a big important problem
  • Ambition to build an international growth company
  • Incorporated Swedish AB, team presence in Stockholm during program

Next up

Length

4 months (Feb-Jun and Sep-Jan)

<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>

At Sting Incubate, you will:

  • Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
  • Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
  • Opportunity for a 500k SEK investment from Propel Capital, with potential follow-on investments from Propel Capital Angels.
  • Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
  • Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
  • Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
  • Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
  • Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.

Hard facts

Hard Facts:

Length

6-18 months (Sept-June and Feb-Jan)

Next program start

September 9, 2024

Next application deadline

May 17th, 2024

Admission

Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.

Investment

A possible investment of 500ksek from Propel Capital

Requirements

  • A founding team of minimum two people
  • Product or solution based on a scalable innovation and solving a big important problem
  • Ambition to build an international growth company
  • Incorporated Swedish AB, team presence in Stockholm during program

Next up

Length

4 months (Feb-Jun and Sep-Jan)

Words from our founders

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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder

Joining Incubate offers startups a range of valuable benefits

Propel Capital Investment

Secure a 500K SEK investment from Propel Capital.

Financing

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.

Business Development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Marketing, PR & communications

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Recruitment & team development

After working with more than 400 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Propel Capital Investment

Secure a 500K SEK investment from Propel Capital.

Financing

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Office space

You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.

Business Development

You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts

Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.

Marketing, PR & communications

Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks

We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.

Recruitment & team development

After working with more than 300 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.

Network & community

You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.

Ready to scale your startup? Apply today.

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FAQ

Have any questions?

Browse through the FAQs to gain insights and clarity on various topics related to our organization.

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Startup Programs

Do I pay for Sting’s services?

We have a “success fee” model in the form of stock warrants to Sting. As a non-profit, we’re an independent, founder-centric organization who always wants what’s best for your startup. If you succeed, these stock warrants eventually convert into a small number of shares.

Propel Capital

Are there other benefits to having Propel Capital as a financier, in addition to the investment itself?

Yes! The co-owners of Propel Capital are business angels actively looking for investment opportunities in exciting and promising startups. As a portfolio company to Propel Capital, you are exposed to a large number of potential investors.

Propel Capital

How much ownership does Propel Capital take? 

Propel Capital invests via a convertible note that converts to ownership only when the company has raised at least SEK 1 million or more from external investors. This way, we avoid setting a valuation of the company too early.

Propel Capital

What are the terms of the Propel Capital convertible?

For full terms and conditions, please contact emanuel.andersson@sting.co. Read more for an overall summary of the terms:

Propel Capital

How is the number of shares that Propel Capital receives after conversion calculated?

The loan is calculated with interest at the date of the conversion/price per share in the round * 0.7.

Propel Capital

Does Propel Capital invest in its portfolio companies?

No, usually Propel Capital does not have the opportunity to participate in new issues in the portfolio companies. However, Propel Capital’s CEO, Emanuel Andersson, is actively working to support the portfolio companies in their financing rounds in other ways, including by making intros to potential investors.

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