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Press Release
November 25, 2020

Swedish Startup Climate Action Map 0.1 – who’s missing?

Entrepreneurial ecosystems thrive when people are connected and working together. With this map of climate startups we want to highlight the already many startups working hard to create change and solve our many climate challenges.


More than 200 investors were registered for Sting Demo Day on Tuesday. Invited to share their expectations for 2021, their answers provided positive news for startups. 39 percent of the respondents plan to invest more than in 2020, and almost half of the respondents said they the same amount as in 2020 (49 percent). Only 12 percent of the investors said they predict to invest less.

Saas continues to be an interesting for investors. Industries such as Cleantech, Energy, Sustainability, Medtech and Health followed.

Here are all the questions and answers in full:

I am a…

  • Private Investor (59%)
  • VC Investor (24%)
  • Family Office Representative (15%)
  • Corporate Investor (2%)

During 2021, which industries/sectors will you be especially interested to invest in?

  • SaaS (10%)
  • Cleantech, Energy & Sustainability (9%)
  • Medtech & Health (9%)
  • AI, Machine Learning & Robotics (7%)
  • E-commerce & Online Marketplaces (7%)
  • Analysis & Big Data (6%)
  • Cyber Security (5%)
  • Deeptech (4%)
  • Edtech (7%)
  • Enterprise Software (6%)
  • Fintech (6%)
  • Foodtech (6%)
  • Music, Gaming & Entertainment (5%)
  • Augmented & Virtual Reality (3%)
  • Communications & Media (3%)
  • Proptech (3%)
  • Transport &Automotive (3%)
  • Space tech (2%)

Compared to 2020, how much do you predict to invest, compared to 2020?

  • Less than in 2020 (12%)
  • The same as in 2020 (49%)
  • More than in 2020 (39%)

What will be the biggest surprise we’ll see on the startup scene in 2021?

  • A record-numbers of international investors who will outcompete Swedish investors in the most sought-after deals.
  • More big investments. More diversity in founders. (Might be wishful thinking.)
  • How fast we rebound after the pandemic – with small but significant differences
  • New ideas as a consequence of covid-19
  • Homedelivery services
  • Very active M&A market
  • How fast greentech is growing
  • Higher demand on profitability and commercial focus (not online innovation and tech focus)
  • Faster profitability due to more digitization on most tech markets
  • Scale up will be quicker as more consumers are digital post the covid era
  • Growing number of companies on track to enter the scene! A lot of startups have been generated outside of incubators during Covid times!!
  • Green deals accelerate the sustainable transition, which currently is lagging enormously. Rapidly scalable solutions will win.
  • Still good access to funding, but fierce competition of capital with many other startup companies!
  • That many will look at physical experiences at the same time as digital
  • Number of small companies going public
  • How fast things will go back to normal

Read more about Sting Demo Day

Watch the recording of Sting Demo Day




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