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Press Release
April 14, 2021

yayloh signs new customers, closes financing round led by MatHem founder Tomas Kull

yayloh, a SaaS platform designed to help retailers own their brand after purchase, has successfully raised SEK 2.5 million in a financing round led by Tomas Kull family office. The capital will be used to further increase the pace of both product development and expansion.


yayloh is a SaaS platform designed to help retailers own their brand after purchase, develop a direct relationship with their buyers, and make their buyer experience memorable and distinctive. This also helps retailers gather the necessary feedback to reduce their returns, process refunds faster, increase customers satisfaction and, as a consequence, drive long-term loyalty and profitability.

– yayloh is bringing tech and customer centricity to solve a huge problem for one of the fastest growing industries, online returns. With a really strong product and team in place we believe that yayloh will become the leading return management platform within the next five years. It will help the entire industry be more customer centric and more sustainable. It’s a great partnership whereby we can bring our expertise to match their hunger and passion. We can’t wait to work with Sophie, Nikhil and their team on this important mission,” says family Kull.  

Other strong business angels joined the round, such as Magdalena Gerger, CEO of Systembolaget, Krister and Ulrika Sundling from Divigen, and Juan Manuel Serruya, CEO of 

– I strongly believe that the majority of online customers just want to get the right product in the right size. Brands that focus on serving those customers perfectly and manage to turn them into die-hard fans will be the most profitable and emerge as winners. This is where yayloh enters into the picture, and, with our new partners on board, we’ll be able to further expand and offer our services to more customer-focused brands, says Sophie Aubard, co-founder and CEO of yayloh.

With a heavy focus on sustainability, coupled with a strong e-commerce growth, the yayloh platform is more relevant than ever. In addition to increasing customer satisfaction with a fuss-free return experience, yayloh helps brands to engage with their customers around their sustainability goals. 

– We see that our product is the preferred option for brands who deeply care about customer experience and how their brand is associated with sustainability. We are gaining traction in this category. We just signed with Understatement, a fast-growing female owned Swedish underwear brand that puts customer experience, inclusivity, digitalization and sustainability at the heart of everything they do, says Sophie Aubard.

The platform is also quickly gaining customers in other European markets, showing the potential of the platform to scale outside of Sweden from day 1.

About yayloh
yayloh is a next-generation post-purchase and return management SaaS platform. The platform is beautifully designed, simple to use for retailers and customers and extremely easy to integrate. It increases customer satisfaction, helps customer service teams process returns faster and better, and offers first-hand data insights to reduce returns. The two co-founders, Sophie Aubard and Nikhil Shikarkhane, combine solid backgrounds within retail and data science. The company is backed by Antler VC and Propel Capital, the investment company connected to Sting.




Growth & Marketing

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