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Open Coaching with Full Name

Get feedback on your startup pitch, ask for advice on approaching specific challenges, and learn how Sting could help you grow faster and smarter.

Open Coaching

Open coaching sessions

Get a 20-minute strategic consult with one of Sting’s startup coaches - free.

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Trusted by 400+ thriving startups
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If you’re not ready to apply to one of our programs yet, you can book a free 20-minute session with a Sting startup coach now for advice on how to move forward on your journey.

  • Get feedback on your startup pitch
  • Ask for advice on how to approach a specific challenge
  • Learn how Sting could help you grow faster (and smarter)

Coaches

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Karin Ruiz
Karin Ruiz
CEO & Coach
DeepTech
Climate
Book coachingchevron_right
Pär Hedberg
Pär Hedberg
Sting Founder och Coaches DeepTech
DeepTech
Book coachingchevron_right
Jonas Lindqvist
Jonas Lindqvist
Coaches Gaming, Climate- and DeepTech companies
DeepTech
Climate
Book coachingchevron_right
Boel Rydenå-Swartling
Boel Rydenå-Swartling
Coaches ClimateTech startups within the mobility sector
Climate
Book coachingchevron_right
Raoul Stubbe
Raoul Stubbe
Coaches DeepTech companies
DeepTech
Society
Climate
Book coachingchevron_right
Cecilia Bratt
Cecilia Bratt
Coaches SaaS and Software companies
Society
Book coachingchevron_right
Fredrik Rosengren
Fredrik Rosengren
Coaches SaaS and Software companies
Society
Book coachingchevron_right
Johanna Wollert Melin
Johanna Wollert Melin
Coaches HealthTech companies
Health
Book coachingchevron_right
Olof Berglund
Olof Berglund
Coaches Health and Deeptech companies
Health
DeepTech
Book coachingchevron_right
FAQs

Have any questions?

Browse through the FAQs to gain insights and clarity on various topics related to our organization.

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Funding & Propel Capital

How much ownership does Propel Capital take? 

Propel Capital invests via a convertible note that converts to ownership only when the company has raised at least SEK 1 million or more from external investors. This way, we avoid setting a valuation of the company too early.

Funding & Propel Capital

Are there other benefits to having Propel Capital as a financier, in addition to the investment itself?

The purpose of Propel Capital is to connect Sweden’s best angel investors with our startups. Via the investment, we activate our angel investors to make direct investments into the company – adding both capital and experience.

About Sting

Do I pay for Sting’s services?

Sting doesn’t charge upfront fees. Instead, we use a success-fee model in the form of stock warrants. If your company succeeds, Sting may convert those warrants into a small shareholding — helping us reinvest in the next generation of startups.

About Sting

We’ve already participated in other programs – why should we join yours?

Sting delivers unmatched hands-on support tailored to your startup’s unique needs, combined with direct access to one of Europe’s largest and most active networks of founders, investors, and experts. Over 90% of our startups recommend Sting to their peers — and many return for follow-on programs.

Funding & Propel Capital

We have already raised a substantial amount of funding, can we still join?

Absolutely! Having secured funding before joining Sting is common and doesn’t prevent you from participating in our program. Many startups enter with angel investors already on board, and we’re here to help you build on that momentum with tailored support, strategic guidance, and access to our extensive network.

Other

How do you handle startups with similar or competing business ideas?

To maintain trust and a healthy community, we do not accept startups that directly compete with each other at the same time in our program. However, once a startup has graduated and been an alumni for at least six months, we may consider working with another company with a similar business idea.