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ArticleSuccess Story
Health
January 16, 2026

Medtech Startups: Your Biggest Challenges, and How to Turn Them Into Advantages

Apply now and join a community of founders who share wins, struggles, and practical insights to take your health or life science startup to the next level. Medtech startups have the potential to transform healthcare, but getting from an idea to real-world impact isn’t easy. That’s why Sting exists: we’ve been there ourselves, and we’ve built a network of investors, industry experts, and alumni who share not just successes, but the messy, tricky parts too.

Health and Life Science coaches Johanna and Olof

Here are three challenges medtech startups face most often – and how we help founders tackle them:

1. Regulation can feel like a maze

CE marking, MDR compliance, clinical evidence, documentation… it’s a lot. But it doesn’t have to stop you.

How Sting helps:

“We guide founders with our experience and connect them to regulatory pros or peers who’ve been through it,” says Johanna Wollert-Melin, Business Coach at Sting. “Starting structured and early saves time, stress, and money later.”

2. Cash flow can be a slow burn

Medtech sales cycles are long, procurement is tricky, and reimbursement models aren’t always clear. This can strain investor confidence.

How Sting helps:

“We help startups build strong business models, focus on the right customers, and communicate value clearly,” says Olof Berglund, Business Coach at Sting. “We also connect founders to funding, strategic partners, and early customers, the lifelines that help you grow while waiting for the bigger wins.”

3. Building the right team is everything

Medtech requires a rare mix of skills: tech, clinical insight, regulatory knowledge, quality management, and commercial execution. The wrong hire at the wrong time can cost dearly.

How Sting helps:

“We’ve built countless startup teams, helping founders find the right mix of people at the right moment,” say Olof and Johanna. “A great team is often the difference between a startup that stalls and one that scales.”

Why it’s worth it

Yes, medtech has higher barriers than many other tech startups, but the long-term value and societal impact are huge. With guidance at the right time, these obstacles become competitive advantages rather than roadblocks.

If you’re building a health or life science startup and want to move faster, smarter, and with more support, apply to Sting Core today. Applications close February 1st and the next cohort starts March 23rd. Join a community of founders who share lessons, celebrate wins, and tackle challenges together.

Take your startup to the next level

Have questions or want to talk through your idea first? Book a free 20-minute Open Coaching conversation, and speak directly to Olof or Johanna to get practical guidance and next-step advice.


Book your Open Coaching Now

Authors

Johanna Wollert Melin
Johanna Wollert Melin
Coaches HealthTech companies
Olof Berglund
Olof Berglund
Coaches Health and Deeptech companies

Tags

Growth & Marketing
Health
Team & Talent

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