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Open Coaching with Full Name

Get feedback on your startup pitch, ask for advice on approaching specific challenges, and learn how Sting could help you grow faster and smarter.

Open Coaching

Open coaching sessions

Get a 20-minute strategic consult with one of Sting’s startup coaches - free.

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Trusted by 400+ thriving startups
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If you’re not ready to apply to one of our programs yet, you can book a free 20-minute session with a Sting startup coach now for advice on how to move forward on your journey.

  • Get feedback on your startup pitch
  • Ask for advice on how to approach a specific challenge
  • Learn how Sting could help you grow faster (and smarter)

Coaches

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Karin Ruiz
Karin Ruiz
CEO & Coach
DeepTech
Climate
Book coachingchevron_right
Pär Hedberg
Pär Hedberg
Sting Founder och Coaches DeepTech
DeepTech
Book coachingchevron_right
Jonas Lindqvist
Jonas Lindqvist
Coaches Gaming, Climate- and DeepTech companies
DeepTech
Climate
Book coachingchevron_right
Boel Rydenå-Swartling
Boel Rydenå-Swartling
Coaches ClimateTech startups within the mobility sector
Climate
Book coachingchevron_right
Raoul Stubbe
Raoul Stubbe
Coaches DeepTech companies
DeepTech
Society
Climate
Book coachingchevron_right
Cecilia Bratt
Cecilia Bratt
Coaches SaaS and Software companies
Society
Book coachingchevron_right
Fredrik Rosengren
Fredrik Rosengren
Coaches SaaS and Software companies
Society
Book coachingchevron_right
Johanna Wollert Melin
Johanna Wollert Melin
Coaches HealthTech companies
Health
Book coachingchevron_right
Olof Berglund
Olof Berglund
Coaches Health and Deeptech companies
Health
DeepTech
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FAQs

Have any questions?

Browse through the FAQs to gain insights and clarity on various topics related to our organization.

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Programs & Applications

How do I apply to Stings programs?

Applications are open several times a year. Simply visit sting.co and select the program you’re interested in. Each application includes a question form, an opportunity to upload your pitch deck, and an optional short video. Selected startups are invited to pitch to our selection committee.

How much ownership does Propel Capital take?

Propel Capital typically ends up with 1.5% to 3.5% ownership, depending on your startup’s valuation at the time of conversion. The final percentage is calculated based on the terms of your next qualified financing round.

Funding & Propel Capital

I am a business angel and interested in investing in Propel Capital. What do I need to do?

Propel Capital gives you exposure to a curated portfolio of Sting-supported startups, with the option to invest further. Contact us to learn more about the structure and how to get involved.

Funding & Propel Capital

Will Sting invest in our startup?

Startups accepted to Sting Core have the opportunity to receive SEK 600,000 in an investment through a convertible note from Propel Capital, the investment company linked to Sting. The investment is optional and offered to selected companies early in the program based on clear selection criteria.

Programs & Applications

When is the application deadline?

Sting’s Core program starts twice every year, in October and March. The application deadlines are generally in mid-August and late January. We evaluate applications continuously, and in certain cases, we may accept companies between the application periods.

About Sting

Who can apply to Sting?

Startups registered in Sweden as AB companies with bold ideas and real determination to drive change can apply. We focus on founders solving major challenges in HealthTech, ClimateTech, DeepTech, and beyond, ready to build scalable businesses and accelerate growth.