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Startup Academy

Enroll today and gain the actionable strategies and practical know-how necessary to propel your entrepreneurial journey forward.

Startup Academy

A collection of experience and expertise gathered from some of Sweden's leading entrepreneurs in a digital crash course intended to equip aspiring entrepreneurs.

Take the first step towards becoming an entrepreneur

Startup Academy is the very first step on your entrepreneurial journey. Academy will give you a solid foundation, providing tools, techniques, and the expertise you're going to need to bring your concept to reality. It is the perfect set up if you're interested in ever applying to any of our startup programs.


What you'll learn:

  • Gain a solid foundation in entrepreneurship through 7 core modules
  • Learn how to build a winning team
  • Access the expertise used by successful entrepreneurs
  • Understand the timeline for starting and growing a startup
  • Test and validate your business idea
  • Learn best practices for sales and financing

Hard facts

Length

7 core modules, each has five masterclasses. Approx 4-5 hours to complete the course.

Cost

Sting Startup Academy is 100% free and open to anyone.

When?

You can join the course whenever you want.

Words from our founders

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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder
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Pär Hedberg
CEO & Co-founder

Academy course modules includes

1. How to begin your startup journey

  • What to expect from this course
  • Who your teachers are
  • What to keep in mind when getting started
1

2. How to test your business idea

  • How to find a problem worth solving
  • The importance of a ‘mindset of experimentation’
  • What needs to be validated
  • Tools to test your idea
  • How to create an MVP
2

3. How to get your first customer

  • How to get your first customer
  • How to create a customer profile
  • Market segmentation
  • How to set your pricing
3

4. How to form a winning team

  • The importance of finding the right co-founder
  • How to form a successful team
  • Building a company culture to attract global talent
  • Recruitment tools and strategies
  • Ownership structure, Shareholders agreement and cap-table
4

5. How long will it take?

  • The different phases of building a startup
  • How to sign big partnership agreements
  • How to expand internationally
  • How to keep going when you don’t know how long the process will take
5

6. How to succeed with the sales

  • Running your sales cycles efficiently
  • Succeed with cold calls
  • How to generate sales in a meeting and the importance of listening
  • How to handle objections
6

7. How to finance your start-up

  • Why finance your startup
  • Financing options for early-stage startups
  • Understanding risk and traction
  • Finding investors and prepare for the meeting
  • What investors are looking for in early-stage startups
7

Some of the speakers

“More than 90% of all startups fail. Why? Not because their idea wasn’t good enough. But rather because tools for success were not easily accessed.

Sting has been trusted to accelerate startups for over 20 years. With our knowledge, our network, and our expertise you can dodge some classic mistakes and leap closer to success.”
Pär Hedberg

Pär Hedberg

Sting Founder och Business Coach Deeptech

Meet your Sting coaches

Magnus Rehn
Magnus Rehn
Coaches ClimateTech startups
Climate
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Thomas Öström
Thomas Öström
Thomas coaches ClimateTech and clean energy startups
Climate
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Boel Rydenå-Swartling
Boel Rydenå-Swartling
Coaching ClimateTech startups within the mobility sector
Climate
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Raoul Stubbe
Raoul Stubbe
Coaches DeepTech companies
DeepTech
Society
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Cecilia Bratt
Cecilia Bratt
Coaches SaaS and Software companies
Society
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Krim Talia
Krim Talia
CEO & Coach
DeepTech
Health
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Johanna Wollert Melin
Johanna Wollert Melin
Coaches HealthTech companies
Health
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Olof Berglund
Olof Berglund
Coaches HealthTech companies
Health
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Jonas Lindqvist
Jonas Lindqvist
Coaches Gaming, Climate- and DeepTech companies
DeepTech
Climate
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Fredrik Rosengren
Fredrik Rosengren
Coaches SaaS and Software companies
Society
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Pär Hedberg
Pär Hedberg
Sting Founder och Business Coach Deeptech
DeepTech
Visit profilechevron_right
Karin Ruiz
Karin Ruiz
Coaches ClimateTech and DeepTech startups
DeepTech
Climate
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FAQ

Have any questions?

Browse through the FAQs to gain insights and clarity on various topics related to our organization.

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Startup Programs

Do I pay for Sting’s services?

We have a “success fee” model in the form of stock warrants to Sting. As a non-profit, we’re an independent, founder-centric organization who always wants what’s best for your startup. If you succeed, these stock warrants eventually convert into a small number of shares.

Propel Capital

Are there other benefits to having Propel Capital as a financier, in addition to the investment itself?

Yes! The co-owners of Propel Capital are business angels actively looking for investment opportunities in exciting and promising startups. As a portfolio company to Propel Capital, you are exposed to a large number of potential investors.

Propel Capital

How much ownership does Propel Capital take? 

Propel Capital invests via a convertible note that converts to ownership only when the company has raised at least SEK 1 million or more from external investors. This way, we avoid setting a valuation of the company too early.

Propel Capital

What are the terms of the Propel Capital convertible?

For full terms and conditions, please contact emanuel.andersson@sting.co. Read more for an overall summary of the terms:

Propel Capital

How is the number of shares that Propel Capital receives after conversion calculated?

The loan is calculated with interest at the date of the conversion/price per share in the round * 0.7.

Propel Capital

Does Propel Capital invest in its portfolio companies?

No, usually Propel Capital does not have the opportunity to participate in new issues in the portfolio companies. However, Propel Capital’s CEO, Emanuel Andersson, is actively working to support the portfolio companies in their financing rounds in other ways, including by making intros to potential investors.

Can't find what you're looking for?

Programs

With decades of experience scaling startups, we're here to help you unlock your true potential and grow your business faster.

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Focus Areas

We are looking for big ideas with potential to solve real problems. In return, you’ll get access to a lifelong community that delivers more value and opens more doors than any other.

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Companies

Sting companies, radically changing the world as we speak.

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Investors

Accelerate your investments with Sting

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