Reidar Gårdebäck
More than 30 years of experience in sales and marketing of medtech and healthcare IT solutions. Former CEO in several large corporations, including GE and Medtronic, as well as public companies listed on NASDAQ. Entrepreneurial experience in venture capital and seed financing, combined with a role as Program Director for Medtech4Health – an innovation program financed by Vinnova.
Throughout his career, he has focused on establishing international sales and marketing activities, building strategic partnerships, and leading the submission of more than 700 public procurement bids.
Advisory & Mentorship:
Supports startups and growth companies with strategy in healthcare IT, medtech product positioning, procurement, partnerships, and health economy. Brings both executive and entrepreneurial experience to help companies scale globally.
- Healthcare IT & Medtech. Extensive background in product positioning, commercialization, and scaling healthcare technologies.
- Public Procurement. Deep knowledge of the public procurement process, with proven experience from hundreds of successful bids. Skilled in guiding companies on how to succeed in competitive tenders.
- Business Development & Partnerships. Expertise in establishing international partnerships, developing growth strategies, and connecting medtech innovations with health economic value.
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