Ulrike Maichel

Ulrike Maichel is a data-driven and execution-focused entrepreneur with 20 years of professional experience dedicated to climate and sustainability across sectors like renewable energy, tech, and mobility. As the co-founder of the VC-backed B2B SaaS platform Circulate, she has successfully set up and scaled companies within Europe, holding key roles at Einride and elvah. She possesses deep expertise in go-to-market design, pricing, and B2B commercial models, which she currently shares as a mentor at KTH Incubate and the Founder Institute.